Secretly Gifting


The Washington Post X Secretly Gifting

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One of our favorite partnerships of 2017 was our Hostess Gift Guide that we curated for The Washington Post.  We were tasked with suggesting 10-20 gifts that would wow any hostess.  The gifts had to be general, yet impactful which is something that is always a challenge when shopping for someone who isn’t a dear friend or family member.  Most of the gifts also had to be under $30.  Yup… under $30.  We were a bit taken a back when we learned that our price point for each gift would be in this range.  Scared would be another word for how we were feeling. What we wound up finding were some of our absolute favorite gifts of the holiday season. Lesson learned. A top dollar gift does not always leave the greatest impact.  In our case, it was the challenge of finding gifts in the required price range that lead us to some of our most creative and popular gifts of the season. 

The experience itself was nothing short of thrilling.  Being a regular at The Washington Post offices has its perks.   Running into acclaimed food critic Tom Sietsema in the hallway and having him exclaim, ‘I just watched your Facebook live and you guys were great!’ was pretty cool.   Of course, we immediately grilled him on the best new restaurants in the city.  Pun intended. He was lovely and we wound up chatting for quite a while, trying to take a mental snapshot of his face since he is notoriously anonymous.  Ashley and him have a mutual friend, so our new goal of 2018 is going to a dinner party with Tom Sietsema.  Dream big people!

We were lucky enough to work with Jura Koncious, a seasoned and well-respected writer with the Post.  She worked with Candace in 2015 on an article about her home that appeared in the lifestyle section.  Jura was simply delightful to work with.  We shared many laughs and immediately knew that she ‘got it’.  The art of gifting was something that she understood and was interested in.

All in all, we created the Hostess Gift guide that resulted in many items selling out.  We hosted a live webchat that answered Washington Post reader’s questions and we appeared in a Facebook Live that garnered over 70K views.  By the time everything was over, we were pinching ourselves.  We had competed in a fabulous gifting press triathalon and felt like the winners. 

In no particular order, here are our biggest take aways.

  1. A great gift does not mean the most expensive
  2. We love doing Facebook live videos (Who knew?!)
  3. Our hard work is paying off

Click here to watch our Facebook Live

Click here to read our Webchat

Read the article with our gift guide picks here

Ashley Bronczek